Find your automation sweet spotīy automating only the things that made sense-and putting everything from campaign creation to reporting inside one system-we've saved tremendously on time and resources setting up and managing LinkedIn campaigns for our clients. We've seen some impressive results and ROI at Intelus Agency-and for our clients-using this kind of retargeting. Of course, it takes time to optimize the ads for better performance, but the ad delivery is automated once it's set up. Now, all we do is add the tag to our website code and make a simple ad with a daily budget-LinkedIn will then display ads to people who visit your website.

Before discovering LinkedIn's native retargeting features, we had to manually import lists into LinkedIn to build retargeting campaigns. One of the most powerful LinkedIn automation tools is built in to LinkedIn's advertising platform: retargeting. Zapier is a no-code automation tool that lets you connect your apps into automated workflows, so that every person and every business can move forward at growth speed.

Using linkedin for marketing